You’re a CEO, not a solopreneur. You’re ready to give up DIY design solutions because you know letting an expert step in only going to eliminate risk, not add to it.

It’s the same reason I don’t ask my eye doctor to just take a look at my upper right lateral incisor because it’s been bugging me for days now and I know he did a great job diagnosing my astigmatism.

Or why I won’t try to build my own house just because I’m the family go-to person for IKEA furniture assembly. And I’m definitely not going to make a career out of it just because I’m capable of putting together a BESTÅ BURS tv cabinet in under an hour.

Experts exist for a reason and design is one of those things you can’t just wing because when it comes to designing for marketing and sales, design is there to support the content, and that doesn’t just mean looking pretty and being functional.

It means understanding why something is designed a certain way and how it affects the chain of reactions that follows.