Brand Slam

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New brandRebrand

About Your Business

Tell me about your business/brand. What’s your story?more details

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What is your business/brand name? What is the meaning behind the name?more details

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What is your positioning statement?more details

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What is your business’ purpose?

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What values are important to your business?

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What types of services/products does your business offer?

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What are a few big goals you have for your business? How do you think you will expand in the future?more details

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What makes your business/brand unique?

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What key messages do you want to communicate in everything you put out there?Why does your brand matter? These messages should be relevant to your target audience.

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If your brand had a personality, how would you describe it?

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What kind of car would your brand be?more details

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What animal would represent your brand?more details

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How would you describe your brand using adjectives?more details

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If your brand was a person, where would it hang out?more details

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Your Competitors

Who are the leading brands in your niche/field?more details

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How do you differ from those brands listed in the previous question?more details

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Your Audience / Ideal Client

Who is your ideal customer/target audience?more details

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What is your ideal customer/target audience’s most basic problem that you have a solution for?more details

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What value do you provide your clients?

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Why do your clients love working with you?more details

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What DO you want your clients to think and feel after interacting with your brand?

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What DON’T you want your clients to think and feel after interacting with your brand?more details

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Visuals / Look + Feel

How does your brand’s image fall within these characteristics?

	Yes	No
Masculine
Feminine
Simple
Intricate
Neutral
Colourful
Conservative
Extravagant
Approachable
Authoritative
Necessity
Luxury
Fun
Serious
Professional
Casual
Modern
Classic
Sporty
Elegant
Extreme
Safe

Do you have any color preferences, or existing brand colors that need to remain?more details

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What colors would you not like to see?more details

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Do you have any textures, patterns or elements you would like to possibly include in your branding?more details

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What are some other brands you admire or identify with and why?more details

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What elements or feelings from those brand logos would you like to see your own logo reflect?

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What brands don’t you like and why not?more details

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How do you want people to feel when they see your logo and branding?more details

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Which one of these logo formats most appeal to you? Choose all that apply.

WordmarkLettermarkEmblemBrandmark

Wordmark: a type-only look is a popular (and timeless) choice across industries

Lettermark: contains one to four letters, most commonly a company’s initials or first letter

Emblem: text inside of a symbol, often a circle or other shape, with curved text and a vintage feel

Brandmark: a standalone image or symbol, which can be pictorial, representing a real-life object (think Apple), or an abstract shape  (think Pepsi)

Which of these font styles most appeal to you? Choose all that apply.

SerifSans SerifSlab SerifScript

Do you prefer I use a free font? Or would you prefer I seek out a unique, premium font? If you prefer a premium font, you will be responsible for the licensing fees for the font. Please let me know what your budget is for this (e.g. up to $500, unlimited).more details

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Where will your logo primarily be used? Web, print, merchandise?your full name

How do you prefer your logo be worded or written out? Horizontal? Stacked?

Do you have a tagline? What is it? If so, would you like it included alongside your logo?

Any additional details you would like me to consider?

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Pre-Intensive Questionnaire

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Roger that. I’ll keep you posted!