Brand Slam

Pre-Intensive Questionnaire

Hi, friend! Please fill this out as thoroughly as possible. The more information I get from you, the better I can understand your business, your brand, and your design needs.

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3 Part 3
This is a
About Your Business
Your Competitors
Your Audience / Ideal Client
Visuals / Look + Feel
How does your brand’s image fall within these characteristics?
YesNo
Masculine
Feminine
Simple
Intricate
Neutral
Colourful
Conservative
Extravagant
Approachable
Authoritative
Necessity
Luxury
Fun
Serious
Professional
Casual
Modern
Classic
Sporty
Elegant
Extreme
Safe
Which one of these logo formats most appeal to you? Choose all that apply.

Wordmark: a type-only look is a popular (and timeless) choice across industries

Lettermark: contains one to four letters, most commonly a company’s initials or first letter

Emblem: text inside of a symbol, often a circle or other shape, with curved text and a vintage feel 

Brandmark: a standalone image or symbol, which can be pictorial, representing a real-life object (think Apple), or an abstract shape
 (think Pepsi)

Which of these font styles most appeal to you? Choose all that apply.

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Roger that. I’ll keep you posted!